Vucko
At the forefront of motion for brands, Vucko is a boutique partner known for crafting motion identities, scalable systems, and guidelines for in-house teams. More than a studio-for-hire, they embed directly within a brand, working alongside Spotify, Google, Amazon, Intuit, and more to set new standards for how motion functions within modern ecosystems.
01
What’s the story behind Vucko? How did the studio come to be, and what inspired its creation?
We started Vucko because we saw a different way to approach motion, one where it’s as considered and strategic as any other part of a brand.
Working directly with brands over the years, we watched motion evolve from a creative extra into a core brand tool, something that needs to be adaptable, scalable, and seamlessly integrated across a brand’s ecosystem. We didn’t just want to keep up with that shift, we were going to spearhead that evolution.
At the same time, we saw brands looking for more integration with their creative partners.. something deeper than a traditional studio-for-hire relationship. That’s why we built Vucko to be boutique and focused, ensuring every project gets the right people, the right attention, and a true collaborative process.
“We take motion as seriously as any other part of brand identity, which is why strategy is a major part of our process. Every move is intentional, rooted in how a brand speaks, behaves, and evolves over time.”
02
What makes Vucko’s approach different from other motion design studios?
We don’t just work with in-house teams, we become part of them. Because we’re boutique, we’re built for deep collaboration. We integrate seamlessly.
What really sets us apart is how we think about motion as a brand’s body language: how it moves, reacts, and expresses itself beyond the static. And beyond that, how it can flex and scale everywhere, from products to campaigns to tools that teams can actually use.
We take motion as seriously as any other part of brand identity, which is why strategy is a major part of our process. Every move is intentional, rooted in how a brand speaks, behaves, and evolves over time.
03
What role does strategy play in your motion work, beyond just aesthetics?
Aesthetic choices should always be rooted in intent.
Motion isn’t just about making things look good. It’s about making them work. It’s a fundamental part of how a brand communicates, behaves, and differentiates itself. That’s why strategy is at the core of what we do.
For motion to feel ownable and scalable, it needs to be meaningful, functional, and deeply aligned with a brand’s identity, goals, and audience.
That’s where discovery comes in. Before we design anything, we dig deep, through workshopping, whiteboarding, and brand auditing, to understand:
↘What makes this brand distinct?
↘ How does it communicate across platforms, environments, and experiences?
↘ Where can motion reinforce identity and create consistency?
↘ What needs to scale? What needs to flex? Etc.
Strategy isn’t just about gathering insights, it’s about defining a clear framework for motion that supports both creativity and longevity.
From there, everything follows. The work becomes more focused, more deliberate. There's mutual confidence in the direction we need to head and motion has a clear role in the ecosystem.
04
What’s been the most rewarding moment in Vucko's journey so far?
It’s tough to narrow it down to one. Some of the most rewarding moments come after we’ve completed the motion identity and system, when it has been handed off and starts to live in the real world.
We’re always proud of the guidance we deliver, but it's in those moments of letting go, when we’re no longer hands-on or producing outputs, that the work is truly stress-tested.
In our experience, that’s often where brands face challenges. So it’s especially rewarding when the systems we’ve built are applied by other teams and still feel tight, expressive, and unmistakably on-brand. It shows the foundation is working. The system isn’t just well-designed, it’s resilient. And that’s true across all of our work. That’s what makes it so fulfilling.
“The perception of motion has changed dramatically, and that shift (both exciting and long overdue) means motion systems can’t just be designed for today.”
05
What kind of projects excite you the most, and why
We love projects where we can fully integrate into a brand’s process, where we’re brought in to discover and shape how motion works at scale.
The best work happens when motion isn’t an afterthought, but a key part of how a brand expresses itself. Whether we’re building a motion identity from the ground up or evolving an existing one, the most exciting projects let us define principles, develop toolkits, and create systems that flex across an entire platform.
We also keep an eye on what’s next. The perception of motion has changed dramatically, and that shift (both exciting and long overdue) means motion systems can’t just be designed for today. They need to be built to evolve and scale with the brand over time.
06
At the end of the day, what do you hope brands take away from working with Vucko?
That they were understood, set up for success, and that we’ve made their job easier.
We want brands to be confident that their motion system wasn’t just handed to them.. it was built with them. That means breaking away from rigid, siloed processes and working in a way that’s truly integrated.
More than anything, we hope they feel like they have something that will last, something that can evolve with them, flex where it needs to, and stay true to who they are.
