Coinbase
Project
Coinbase - “The System is Updated”
Buck worked with Isle of Any to bring code to life in a full-motion spot for Coinbase. Every shape is built from typographic characters, drawing from old-school ASCII art and DOS terminals, but fully animated.
This campaign creates a provocative, high-impact ‘hard reset’ of the financial system, using a disruptive visual idea that celebrates the benefits of crypto. Designed to be placed within the context of other commercials, it initially feels like a screen malfunction, as if the system itself is updating live.
To pull it off, they combined pixel mapping with particle simulation techniques using a mix of Houdini, C4D, Cavalry, and After Effects to turn grayscale animation inputs into code.
Published
May 2025
Agency
Buck
A montague of explorations by Romain Loubersanes created using Cavalry. The bulk of the amazing work was handled in C4D by a super talented team of artists.
They used the software to play around with physics and type, quickly testing ideas and finding cool, unexpected results that ended up in the final piece.
Cavalry was a fantastic tool for quick prototypes, fast iterations, and generating happy accidents, some of which even made it into the final animation.
You can find a full breakdown of his workflow here.
Group Creative Director
Daniel Oeffinger
Jon Gorman
Creative Director
Joyce N. Ho
2D Animation Director
Anton Thallner
Head of 2D
Mercy Lomelin
Pete Kallstrom
Head of Post
Jose Fuentes
Animation
Federico Reano Hannah Sun
Johan Eriksson Romain Loubersanes
Tinghe Yang
Adam Webber Matty Deans
Retail Animation
Sean Merk,
Ryan Musselman Johan Eriksson
Design
Yukyung Lee
Ben Nichols
Audrey Lee
Gunnar Pettersson Sam Lee
Modelling
Eugene Goryachev
Storyboard
Matty Deans
Tinghe Yang
Editing
Talia Mazzarella Heather Bartholomae
Executive Producer
Justin Harris
Producers
Tracey Uminowicz Paul Winze
Production Coordinator
Jacklyn Reid Hemmings
CT Consultants
Matt Kenefick
Evan Boehm
