Omidyar Network
Project
Omidyar Network
Omidyar Network (ON), the US philanthropic organisation founded by Pierre and Pam Omidyar, challenged 20(Something) to create a brand identity reflecting their commitment to embedding humanity into our digital future. With nearly $2 billion invested, ON is one of the largest philanthropic funds dedicated to guiding technological advancement towards collective power, prosperity and possibility.
Published
July 2025
Agency
20(Something)
The brief was to develop an identity centred on collaboration, collective achievement and responsible innovation. They crafted a distinctive wordmark and emblem symbolising unity and strength. Rejecting typical philanthropic aesthetics, the dynamic design system was inspired by authentic human interactions, visually highlighting the vital link between people and technology. Typography was chosen to embody ON’s vision, pairing the warmth of Feijoa Medium with the future-oriented precision of F37 Lineca.
