Tiny Kofi
Project
Tiny Kofi
Tiny Kofi blends emotions and coffee into a unique brand, shaped by how you feel each day. It's more than just marketing, it's an experience. An experience that connects users with the world of design and animation, bringing to life the kind of coffee brand every creator wished existed.
The core challenge was creating something that stood out in a crowded market, where countless products compete for attention. To do this, Rocketpanda embraced 2D animation and motion design, breaking away from the usual photorealistic coffee visuals and live-action shots.
Published
June 2025
Studio
Rocketpanda
The result? A balance of absurd and photorealistic—thanks to Blender's rendering power, blending CGI products with perfect photographic perspectives. The beauty of Tiny Kofi is the ability to choose your coffee flavor based on your mood. It’s a chance to break from routine and explore new flavors throughout the week. Just identify how you're feeling, and a coffee flavor is instantly recommended.
And for the copywriting enthusiasts out there, we had a blast inventing flavor names and recipes! Are you a Chocolate Hug addict, or more of a Caramel Fireworks specialist?
Studio
Creative Direction
Filippo Martinelli Riccardo Albertini
Brand Design
Filippo Martinelli Federica Amico Matteo Cordioli
Brand Management/Copyrighting
Valentina Zardini
Animation
Andrea Nobis, Filippo Martinelli Riccardo Albertini Matteo Cordioli
Illustration
Federica Amico
Music/SFX
Dsorderless
