Ivo
Project
Ivo
Ivo was founded on the belief that AI should give lawyers superpowers, not replace them. As the company moved upmarket and into larger funding conversations, it was ready to reflect its enterprise momentum. The product was already winning 85% of competitive trials and was trusted by Fortune 500 and leading tech companies. With the category rapidly taking shape, the moment was right to step forward as the contract intelligence layer defining modern enterprise legal.
Motto® crafted Intelligence by Design, an Idea Worth Rallying Around® that captures Ivo’s philosophy: purposeful AI embedded in workflow, built to sharpen human judgment.
Published
March 2026
Agency
Motto®
The Idea Worth Rallying Around®: Intelligence by Design
Ivo’s shift from a point solution to a platform demanded more than new messaging; it required defining the category.
Motto aligned leadership around a bold, defensible position: AI-powered Contract Intelligence built exclusively for in-house enterprise teams.
The Idea Worth Rallying Around® “Intelligence by Design” captures Ivo’s philosophy: purposeful AI embedded in workflow, built to sharpen human judgment. This strategic clarity unified the team and positioned Ivo to lead the way.
Co-founder & CEO
Sunny Bonnell
Co-founder & COO
Ashleigh Hansberger
Strategy Director
Matt Davies
Senior Verbal Strategist
Catherine Shattuck
Director of Client Experience
Nicole Souza
Senior Producer
Patrick Taylor
Project Manager
Harriet Henderson
Creative Directors
Nathan Holloway
Tom van Cleak
Design Director
Sam Horbury
Designers
Harry Bearhope
Ruby Rossini
Motion Designer
Ankit Gajjar
UX Design
Adrian Green
Web Design
Adam Harte
Illustrator
Myriam Wares
