We’re suckers for anything motion, and a brand that moves is most certainly the icing on top of the cake. But what do we look for?

Of course, it has to move. But how well does it speak to the brand ethos? Does the motion feel like it lives and breathes throughout the identity? Does it bring the brand to life?

We also love to see behind the scenes, failures, successes, iterations, anything that shows the human-side of the creative process.