Ondo
Project
Ondo
In a world where finance is being rewritten, Ondo is riding the wave — literally. (“Ondo” means wave in Esperanto.) By bridging TradFi and DeFi and bringing real-world assets onchain, Ondo is making a more open, inclusive financial system feel inevitable.
Play’s role was to build a brand that reflects that openness in how it looks, feels, and moves.
Published
Jan 2026
Agency
Play
Play created a visual identity rooted in transparency and flow, anchored by Ondo Sans, a custom display typeface designed with Displaay. Inspired by Gelix and built around open apertures, it became the typographic core of the brand, shaping layouts, motion, color, and expression across every touchpoint.
Leaning into the TradFi/DeFi duality, Play blended warm, classic tones with bold color pops, pairing cityscapes and crisp iconography to remix traditional finance for what’s next. This approach extended across the identity, Ondo Global Markets’ token system, the website, and OOH.
The brand launched at OndoSummit, where Play transformed the venue into a modern Wall Street — reinforcing Ondo’s vision of finance as open, fluid, and accessible.
Executive Creative Director
Casey Martin
Creative Director
Owen Cramp
Managing Director
Nic Dray
Ops Director
Lindsay McMenamin
Design Director
Kelly Scheurich
Ellis Latham-Brown
Marc Hill
Simon Blackensee
Senior Producer
Rocío Delgado
Keira Danehy
Producer
Jackie McMahon
Senior Designer
Chandler Reed
Designer
Kelly Ma
Eing Omathikul
Huy Nguyen
Sammy Asmar
Mason Peterson
Matthew Vlach
Motion Director
Bobby Dazzler
Motion Designer
Xiaoxue Meng
Strategy Director
Tina Cordes
3D Artist
Marcio Flausino
Photographer
Stian Rasmussen
