Line Mobility
Project
Line Mobility
Elevating urban transport.
A full service brand package from strategy to launch, building from the ground up, a category of one, transport told in three acts, elevated paths through 3D cities, a vision grounded in reality, motion design to change minds.
Art&Graft partnered with Line Mobility to redefine urban transport, shaping the entire brand experience from the ground up.
Published
March 2026
Agency
Art&Graft
Line Mobility is a personal point-to-point transit system that aims to solve the problems of existing city transportation.
A network of elevated guideways remove schedules, transfers and congestion, moving people nonstop above traffic. Building a new mode of travel — reliable, automated, and on-demand — that makes cities more liveable, sustainable, and people-centric.
Art&Graft worked as a creative partner to oversee all aspects of the Line Mobility launch: establishing a meaningful and resonant design strategy that was implemented across a complete visual campaign.
From developing a bespoke visual identity including logo and brand bible to working on a 3D explainer video and full company website, the studio team delivered a full service package for Line that legitimised and solidified their brand offering.
Brand colours in beautiful gradients convey the core design principles, and combine with elegant typography to set Line apart visually from their competitors.
As a startup company without an established design team, the final brand bible focussed on clarity and usability through a clear but impactful design system, without impacting the quality of creative.
A modular suite of charts and graphs are designed for customisation, empowering the Line Mobility team to quickly adapt data sets and simplify complex storytelling.
“There’s something truly special about building from the ground up, and having the opportunity to define a new visual language was a rewarding challenge. Producing both the visual identity and 3D film in-house meant we could cross-reference every deliverable, ensuring they felt perfectly cohesive.”
Ieuan Lewis
Senior Creative & Team Lead at Art&Graft
Executive Creative Director
Mike Moloney
Head of Production
Tom Bromwich
Creative Director
Stephen Middleton
Senior Creative / Team Lead
Ieuan Lewis
Felix Weyss
Producer
Theo Pepper
Junior Producer
Chloe Allen
Design Strategy
Emma Caselton
Copywriting / Creative
Rohit Iyer
Storyboarding
Hsin Lin
Design
Ezgi Pancar
Paul Wilson
3D
Joshua Booth
Keanu Desmet
Alejandro Olmedo
Victor Verdugo
2D
Max Callaby
Hsin Lin
Music & SFX
Zelig Audio
Web Development
Luke Greenaway
