Simmer
Project
Simmer
Simmer is an online game platform where sports fans go head-to-head, putting their knowledge of basketball and other sports to the test by building fictional teams and watching the action play out.
That contest of intelligence, skill, and conviction sits at the heart of Simmer’s new visual identity.
Published
Sept 2026
Agency
Play
The logo draws inspiration from the ancient lion hunt—the ultimate test of skill, strategy, and nerve.
Depicting a figure and lion locked in confrontation, the mark reflects what Simmer asks of its players: read the game, outthink a worthy opponent, and emerge victorious.
Inspired by ancient forms chiseled in stone, the identity brings that narrative into a contemporary sports platform through sharp geometry, strong diagonals, structured compositions, and constant motion.
The system extends across typography, layouts, motion, and UI, balancing the weight of the ancient reference with the speed and dynamism of the game.
Simmer is built for serious sports fans, drawing on decades of player and team stats to create real strategic depth. Its data visualization makes that information easy to parse, with cyan highlighting key moments against an otherwise warm palette inspired by the games of antiquity.
Executive Creative Director
Casey Martin
Creative Director
Owen Cramp
Managing Director
Nic Dray
Strategy Director
Tina Cordes
Design Director
Jaime Patino-Calvo
Simon Blanckensee
Senior Program Manager
Rocío Delgado
Design Lead
Guy Hulse
Rosie Bloom
Ran Park
Senior Designer
Adrien Chevalier
Cassie Ciccarelli
David Ottley
Elise Garcia
Huy Nguyen
Nick Rissmeyer
Senior Digital Designer
Robert van Klinken
Motion Director
Bobby Dazzler
Senior Motion Designer
Larry Brown
Mac Archibald
Motion Designer
Bojan Milinkovic
Xiaoxue Meng
Copywriter
David Schermer
3D Designer
Matthew Gilbert
Photographer
Stian Rasmussen
