Attend
Project
Attend
Most home services brands compete on convenience. @wearemotto helped Attend claim something deeper: a mission to unburden homeowners while uplifting the tradespeople behind the work.
Through workshops, audits, and leadership interviews, the team uncovered a simple but overlooked truth that when maintenance is proactive and professional, it creates time, trust, and a better rhythm of life.
Published
March 2026
Agency
Motto®
That insight reframed the entire brand. Instead of fighting on speed or coverage, Attend now stands for care as a core operating principle.
The narrative “Unlock the Potential of Home” connects homeowners and tradespeople alike, aligning positioning, messaging, and visual identity under one clear point of view.
The result is a brand that feels calm, capable, and intentional, a rare presence in a category that desperately needed one.
Co-founder & CEO
Sunny Bonnell
Co-founder & COO
Ashleigh Hansberger
Creative Director
Nathan Holloway
Senior Designer
Sam Horbury
Junior Designer
Harry Bearhope
Motion Designer
Ankit Gajjar
Resource
