Expedia Group’s New Motion Identity
Project
Expedia Group
Moving one of the world’s leading travel brands forward.
To coincide with Expedia Group’s 30th anniversary, the in-house team along with Jamie Quantrill created a new motion identity, translating its newly evolved brand identity into a distinctive system for movement.
Published
Sept 2026
At the heart of the motion identity is the concept of ‘global emergence’.
The motion principle was inspired by the horizon line and the constant movement of the Earth around the Sun.
Elements slowly reveal, rise and shift into view, creating a visual language that evokes the anticipation of travel and the feeling of something new appearing on the horizon.
A suite of gradients were built, using three different behaviours: rise & set, ambient and transition.
These behaviours allow the gradients to be utilised flexibly across the vast communications used by Expedia Group.
Guidance was set around all touchpoints from screensavers to digital ads to conference graphics.
All culminating in a comprehensive motion guidelines to be used to create new future. assets
Creative Director
Corinna Drossel
Design Director
Alexa Ditchburn
Senior Designer
Jack Gilbey
Motion Director
Jamie Quantrill
