Plnty
Project
Plnty
Plnty is a collaborative canvas where creative teams make 3D, 2D andvideo in one place.
They needed an identity that could do three jobs at once; sell a product to creative professionals, live inside the software as working interface and hold together across 3D, 2D, video, motion, merch and print.
The unusual constraint: the client and the studio were the same people. Yambo Studio designed and built the product it was branding, so brand decisions and product decisions were made in the same room, sometimes in the same afternoon.
Published
Sept 2026
Agency
Yambo Studio
One behaviour, applied everywhere.
Type dissolves into coloured punctuation and symbols, the accent palette against near-black, then resolves back into words, travelling across the line in a wave rather than resolving all at once.
It never settles for long: a headline reaches full legibility and comes apart again. That is the argument the brand is making about the work the tool is for, which is finding the idea rather than arriving at it fully formed.
The product's position on AI shaped the brand.
Every capability in Plnty arrives as a purpose-made tool with its own name and its own controls, rather than as a single general prompt box.
The model is an ingredient and the craft stays with the person using it.
The identity had to carry that to an audience of designers who are fluent in the visual language of software marketing and immediately suspicious of it.
Head of Design
Dor Sagiv
CEO & Co-Founder
Yam Ben Adiva
CPO & Co-Founder
Hezi Jacob
