Circular Economy Institute
Project
Circular Economy Institute
The Circular Economy Institute (CEI) partnered with Form Brands Studio to create an identity that reflects its mission: empowering professionals worldwide to turn circular economy principles into best practice.
The challenge was balance — authority without coldness, credibility with creative energy.
Published
February 2025
Agency
Form Brands Studio
Form Brands Studio built the system around a circular form derived from the letter C, referencing circularity, community, and collaboration. This flexible device connects applications across the brand.
A vibrant, contemporary palette moves away from predictable eco cues, while Satoshi — a modernist sans serif inspired by industrial-era typography — gives the brand a confident, distinctive voice.
The result is a scalable global identity, now live across CEI’s website, education programmes, certifications, and communications.
Creative Director
Alex Andlaw
Comms & Strategy Director
Beth Andlaw
