Stripe

Studio Dumbar2023ProjectInterview

19 May

Project

Stripe

In the decade-plus since its founding, Stripe has evolved into more than an indispensable payment tool. It’s become a sophisticated infrastructure that massive corporations run their entire financial operations on.

With a landmark rebrand underway to reflect this identity shift, Play were brought in to extend that vision into two critical systems: product UI and data visualization.

Published
May 2026

Agency
Play

Play designed a UI system able to accommodate all that data at any scale without sacrificing clarity. They leaned into the details. Refining border radius, type scale, spacing, and color, creating a language capable of directing focus wherever the story required.

In a space where enterprise typically means white space and studied restraint, Stripe chooses optimism. Their brand carries a genuine ethos of positivity, and color is the clearest expression of it. Building on Stripe’s signature Blurple, Play expanded the palette into a suite of gradients designed to grab eyeballs and not let go.

Data visualization presented a different challenge. How to make charts and graphs that are technically rigorous and visually compelling without letting the design get in the way.

Play found a solution in a system spanning four visualization types: part-to-whole, distributions, geographic, and diagrams. Built to accommodate the same macro—and micro—levels of storytelling as the product UI.

Geography is everything for a company of Stripe’s scale. The dot map and 3D globe bring their global reach to life, from entire regions to single data points. The 3D globe renders the macro brand moment, while the dot map plots the micro performance across regions.