Maxon One
Project
Maxon One Brand Expression Film
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, announced a fresh unified product logo system designed to visually connect its suite of creative tools – Maxon One, Cinema 4D, Red Giant, ZBrush, Redshift, Universe, Capsules, Cinebench, Cineware, and Moves – within a cohesive ecosystem.
This redesign introduces a modular, consistent, and connected visual identity, underscoring Maxon’s commitment to fostering clarity, creativity, and connection for its growing family of tools.
Published
April 2026
Agency
Maxon
“Our goal was to create a visual identity that feels inherently Maxon while highlighting the distinctive attributes of each tool,”
Leo Hageman, Director of Brand and Creative, who oversaw the transformation of the Maxon One logo system.
“The main challenge lay in translating this modular, honeycomb-inspired identity into motion.”
Casey Gu, Motion Designer, who led the production of the film.
The modular framework ensures logos retain clarity even at smaller sizes and across digital platforms.
A reimagined typography structure introduces hierarchy and balance across the system. Each scene needed to balance abstraction with clarity, showcasing both distinctiveness and unity.
To achieve this, the Maxon team wove the signature features of each tool into the narrative. At the same time, they employed a consistent geometric abstract style to link them together, using combinations of elements, transitions, and rhythm of motion to showcase the seamless collaboration between tools.
