Coby Phillips | Yeco
To mark our new partnership with Yeco, we chatted to its founder Coby Phillips.
Yeco has grown from a simple, but smart, idea into a modern agency matchmaking business that helps brands find the right partners without wasting time or budget.
Rather than being another traditional agency, Yeco sits in the middle as a trusted connector, bringing together ambitious companies, investors, and a curated network of specialist agencies across branding, marketing, ecommerce and creative.
It’s a good example of how strong relationships, clear positioning, and understanding what businesses actually need can grow into something much bigger.
01
Hey Coby, how's it going?
Just another day of being slammed, but honestly I can't complain.
I love what I do.
Adchitects - Armitron
02
What prompted you to start Yeco?
A bad agency experience. They sold us the dream, convinced us to make a real investment with money we couldn't afford to lose, and we got zero ROI. That was the moment I knew there had to be a better way to find agencies.
Hugo & Marie - Girlfriend Collective
03
When a brand reaches out, how does the process work to match them with an agency partner?
We consult with brands for free. That lets us go beyond the surface-level ask and really understand what they need. We're in a unique position because we speak to 20 to 30 brands a week and place hundreds of projects a year, so we see firsthand what works and which agencies actually perform.
Koto - Coinbase Case Study
04
What does your matching process consider that a typical pitch process doesn't?
Most agencies respond to exactly what the brand asks for. We meet with the brand first to make sure the ask is the right ask, that it covers the right deliverables and strategy to actually be successful. That clarity makes every agency conversation sharper.
Branding Records - Moschino
05
Which brand and agency partnership are you most proud of?
Honestly, there are too many to pick from. But my favorite signal is when a brand comes back asking for more. More service support, more agency recommendations. That's when you know it worked.
Hugo & Marie - Sygnia
06
How can brands and agencies benefit from using Yeco?
Every agency conversation we set up has a reason behind it. No brand is ever wasting their time. An agency search on your own can take one to two months. With Yeco, it can be a couple of weeks.
