Aptos
Project
Aptos
Aptos is one of the world's leading blockchain platforms, with millions of users processing billions of transactions globally. Ashfall helped transform their brand ecosystem, breaking decisively with industry conventions to establish them as a category of one.
Published
October 2025
Agency
Ashfall Studio
The blockchain industry's conventions of dark themes, neon accents, and crypto jargon had become constraints for a platform focused on human impact rather than technical complexity. The solution required transcending clichés to create something genuinely different.
The brand refresh repositioned Aptos as a trusted institutional partner for builders, transforming their identity to be more human-centered, confident, and built around the concept of moving what matters.
Aptos’s wave symbol forms the foundation of their brand across millions of wallets and applications. We refined it by sharpening, connecting, and aligning their waves toward the future. The established symbol became the anchor and inspiration for the entire brand system.
The strategic direction was firm and clear: “Moving what matters.” Creating a brand around movement required rethinking every visual touchpoint, with kinetic typography, motion-responsive photography, and dynamic visual systems.
Executive Producer
Leslie Uy
Senior Producer
Alex Predusel
Design Director
Martin Ehrlich
Lead Brand Designer
Jared Granger
Brand Designer
Mubeen Qassim
Lead Motion Designer
Vítor Cardoso
Web Designer
Gilles Tossoukpé
Web Designer
Charlie Isslander
Illustrator
Marek Ehrenberger
Case Study Narrative
Valgeir Valdimarsson
