Klaviyo
Project
Klaviyo
Klaviyo is a leader in consumer-first CRM; looking to sharpen its competitive edge and better reflect the company’s bold, founder-driven spirit, they partnered with US-based agency Motto. The product was thriving, but the brand lacked the emotional clarity and standout presence to match.
Published
Aug 2025
Agency
Motto
Rather than reinventing, Motto® realigned the brand around a powerful unifying idea: “See the other side of data.”
The result is a focused strategy, confident voice, and scalable design system that transforms complex data into human-centered storytelling – helping Klaviyo lead with clarity in a crowded Martech landscape.
Resource
