ABC News Australia
Project
ABC News Australia
ABC News is Australia’s most trusted news brand. As audiences increasingly consume news across digital platforms, the organization needed a unified brand experience that could meet users wherever they are. Red Bee Creative delivered a modern, cohesive identity that retains the authority and recognition ABC is known for, while evolving it for the demands of today’s media landscape.
Building on the iconic Lissajous curve, the team created bespoke brand shapes that function as both visual signature and practical UI components. A shift from black and white to a confident blue, paired with a flexible typographic system, allows the brand to adapt fluidly—from breaking news to softer stories—without losing its core identity.
Published
July 2025
Agency
Red Bee Creative
Agency
Client
Client Management
Andy Bryant
Fran Chang
Strategy
Lisa Matchett
Design Production
Sally Rawlings
Creative Direction
Jane Fielder
Design
Simon Crabtree
Amy Binding
Ralf Maniego
Teodora Dimitrova
