Figma Slides
Project
Figma Slides
Figma invited Play to help launch Figma Sites, their new website builder designed to make creating a great-looking site easier than ever.
Play’s role was to build the Sites template library and demonstrate just how versatile the product could be, all while staying true to Figma’s down-to-earth, clever, slightly nerdy voice.
Published
December 2025
Agency
Play
Play created 50 unique brands and websites spanning portfolios, personal sites, business pages, landing pages, and event hubs.
Each template began with a clear design strategy: purposeful flows, practical layouts, and fully customizable features, all built using royalty-free imagery and type. The aim wasn’t just visual polish, but genuine usefulness for anyone stepping into web design.
Because Sites comes to life through microinteractions, every template was designed to feel dynamic, featuring custom hovers, scroll effects, load-ins, and playful motion. Each interaction was tuned to its brand’s personality and optimized across devices.
When the templates debuted onstage at Config 2025, watching the crowd react was pure joy. They became a hero moment of the launch, showcasing both the creativity of the Sites ecosystem and the potential for anyone to build something great.
And yes, behind all that magic is rock-solid UI work - buttons, cards, navigation, components, naming conventions, color styles, type systems, the whole nerdy beautiful mess, dialed in for every single template.
Executive Creative Director
Casey Martin
Creative Director
Owen Cramp
Managing Director
Nic Dray
Design Director
Marc Hill
Simon Blanckensee
Rosie Bloom
Nate Baltikas
Landry Miller
Senior Producer
Maddison Bencomo
Rocío Delgado
Senior Interaction Designer
Jaime Patino-Calvo
Senior Designer
Chandler Reed
Designer
Kelly Ma
Huy Nguyen
Sammy Asmar
Carl-Hampus Vallin
Matthew Vlach
Motion Designer
Xiaoxue Meng
Mac Archibald
Bojan Milinkovic
Strategy Director
Tina Cordes
